Ruchika Yadav

Author, mother, Sales enthusiast, Eye care professional, travel freak.


Sun Sign


Three things people don’t know about you?

Passionate Photographer, Love to Travel, fond of Music

What’s your greatest fear?

Not Sure

What is your greatest achievement?

"To be able to live life with never give up attitude. Willing to take up all challenges of life with a smile, Open to fail and learn. Life is beautiful and god has been very kind to me."

High point of your life?

2014 July - Gave birth to a new life and was blessed to be chosen as a carrier of this amazing soul, my son Ahaan.

Low point of your life

"Many! I was broke, broken and lost a lot of things I was accustomed to many times. But I never gave up."

Which living person do you most admire?

A P J Abdul Kalam

Who is your favorite fictional hero?

Hermione Granger

Who is your favorite fictional villain?


Who are your favorite authors?

JoJo Moyes, Nicholas Sparks, Yashodhara Lal, Chetan Bhagat, Allan-Barbara Pease and Louise L. Hay.

What are your 5 favorite books of all time?

Me Before You, The Notebook, When Love finds you, Who will cry when you will die, Rich Dad Poor Dad and My first Novel " Five point someone".

Is there a book you love to reread?

"Me Before you, I can read it again and again. Its just like watching your all time favorite movie. Book is written so beautifully and each scene articulated so well that you can visualize Louisa, her not so perfect yet perfect beauty and charming will. I am in love with Jojo Moyes work. "

What are your 5 favorite movies of all time?

Titanic, Hum dil de chuke Sanam, Confessions of a Shopaholic, Six Days Seven Nights, Harry Potter series.

One Superpower you wish you had?

I wish I could fly, Delhi Traffic is crazy and Petrol rates are going up too ! "with a wink"

Your epitaph would read? /Last line in your biography would be?

"Here lies the Lady, who lived her life on her terms. Inspired millions with her work and brought smile on several faces. Gifted with beauty, accomplishments and eloquent speech. She lived her thoughts and will now live in our thoughts."

If you had a time machine to take you back to any country and any time period, where would you choose to be for your childhood, adolosent , adult life and silver years?

India, every now and then.

If you could acquire any talent, what would it be?


Which book you wish you had written ?

Without a doubt " Me Before you"

When and where do you write ?

Mostly at home and in Night.

Silence or music?


One phrase that you use most often?

Ye duniya ek rangmanch hai aur hum sab iss rang manch ki kathputliyaan.

Do you have a writing ritual / superstition?


What’s your guilty reading pleasure?

Absolutely not, Good or bad I do guilt free.

Do you have one sentence of advice for new writers?

"Keep Patience, Writing is a process and takes its own time. Do not rush nor leave hope. "

"Ruchika is a Sales Manager with a German MNC. She is a post graduate in Optometry and
Vision Science, but as an Optometrist her journey inside the clinic was short as she soon
realized her passion of reaching out to more people and her affinity toward business. Having
worked with a few leading brands in the vision care industry, she has spent more than a decade
in Sales, Training and Product management roles.

Writing and narration comes naturally to her and the idea of this book was planted in her mind
when she began to take her hobby of content creation and blogging seriously.
Though she is a very active worker who is extremely passionate about her work, much like the
protagonist of her tale, most of her free time is spent with her young son who is the centre of
her universe. In spite of the fact that travelling and official work take up a very large part of her
time, the loving mother and her son are happy with the quality time they spend together.
Nature and peace loving Ruchika also likes to spend time with herself. She is of the opinion that
it is extremely important for each individual to value oneself and be commited towards
whatever he or she does; and this is what makes someone a better and complete person."

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Debashis Biswas

With more than 15 years of experience in book sales and distribution, Debashis currently oversees Leadstart’s business activities in eastern India and neighbouring countries. He has previously worked with several leading book publishers and distributors.

Walid Jalal

Walid has 7 years experience in online listing & marketing Working in SEO firm & Publishing sector. He worked in a Restaurant as a Manager in Sharjah for two years. He loves cricket & cooking.

Jayati Sarkar

Jayati has been into literature studies and has pursued her Mphil in Australian Aboriginal Poetry from the University of Calcutta. She is an avid reader and her love for books has brought her to the field of Publishing. For years she has explored the other side of the book as a reader and now she works with Leadstart as the Senior Executive in the Editorial Department. Her work profile includes working closely with Authors, managing the projects from end to end and also working with national and international publishers for management of Secondary Rights.

Ashwini Jadhav

Ashwini has about a decade’s experience in design. She is a Master of Commercial Art, who has worked in the publishing and advertising sectors as a visualiser & designer. She was judged as the third best in the state, when she finished her foundation course in applied art. She is a practicing calligrapher in Modi Lipi (a script in the Marathi language) and is a Rangoli artist who has won several accolades in those domains. During the popular Ganesh Chaturthi festival, several idols of Ganesha in varying sizes get made, one the most important finishing touches to the idol is that of painting the eyes, which Ashwini has practiced to perfection and does it for hundreds of idols every year. In addition to the above, she is also a trained classical dancer, a national level Kabaddi player and loves cooking.

Ananya Subramanian

Graduation in journalism and love for books, led Ananya to take up a career in publishing. With her experience in the field, she has come to believe more and more in the power of stories and the people who tell them. She is a vegan and an animal-lover; and loves to dance, tend to her pet plants and often find solace in solo travelling.

T. Vijay Kumar

Vijay has over a decade’s experience in supply chain management working in India and the Middle East. He heads the production, supply chain and receivables management for Leadstart. Prior to his current role at Leadstart, Vijay worked in inventory management for five years, in Abu Dhabi.

Iftikar Shaikh

Iftikar has a decade & half years of experience across publishing and the banking sectors in the finance domain. He enjoys working on numbers and loves uncovering stories that the numbers tell. A fitness enthusiast, he loves trekking and travelling.

Maneesha Arun

Maneesha has an experience of over two decades in the content industry spanning over publishing, media and secondary rights business domains. She has a deep interest in psychology.

Mahendra Rawat

With more than a decade’s experience in book sales and distribution, Mahendra comes from a family immersed in the book trade. He worked with several book distributors and publishers before his current assignment with Leadstart.


With more than 15 years of experience in book sales and distribution, Debashis currently oversees Leadstart’s business activities in eastern India and neighbouring countries. He has previously worked with several leading book publishers and distributors.

Rajesh Krishnan

Rajesh comes with over 3 decades of experience spread over various business domains. He oversees Leadstart’s business development & sales across southern & western India, Sri Lanka and Middle-East. His hobbies include dancing, trekking and travelling

Pooja Dutt

Pooja has over a decade’s experience in operations, sales and people management in various business domains. She loves to interact with authors and helps them meet their publishing goals. She is fond of travelling & cooking.

Bhavika Bharambe

After completing her MBA in marketing, Bhavika has focused on roles that helped her to become an experienced marketing professional today. She has worked for brands from various industries; Educational, Tourism, Retail, Entertainment, Airlines, Banking and more. She loves to spend her time by reading books and listening to music.

Naina Solanki

Naina leads the project management and author support functions at Leadstart Publishing. She is fond of being abreast of the latest developments in technology and is a keen learner of the six sigma methodology. She loves reading and travelling.

Preeti Chib

Preeti has a decade’s experience in brand and communication management with most influential and innovative media companies. She is passionate about building brands by translating consumer insights into product innovations and campaigns. She is a compulsive reader and considers a day gone without some bit of reading a day wasted. She loves reading stories to her children every night. A lover of visual art, to delve a bit deeper into the same, she took up formal training for design as well.

Malini Nair

Malini is passionate about Literature and Business Management. After her MBA (Marketing) from St. Xavier’s, she took up roles that involved sales, marketing, costing, MIS etc. in multiple sectors like Banking, Insurance, E-broking, and even the Steel industry. Eventually, her passion for languages and books compelled her to re-route her career to literature. This led to a career break and a Masters Degree in English Literature; post which she took up a role at Wordit CDE & Leadstart, enabling her to work towards both her passions.

Chandralekha Maitra

With two decades of experience as a book publishing professional, Chandralekha began her career as a features writer and columnist, working with publications across India, before moving into book publishing full time, with India Book House. She received her training in editorial title management from Book House, London. Over the years she has worked with some of the finest publishing houses in India and overseas, and across genres and markets. She has also worked with Osian’s-Connoisseurs of Art, India’s first auction house, gaining in-depth exposure to research and publishing in the fine arts-antiquities-cultural heritage genres. Additionally she has had a parallel, specialist career in Human Resources, working at Group HR, Tata Group, among others. She continues to write, train and mentor in this domain as her publishing commitments allow.

Raj Supe

Aka Kinkar Vishwashreyananda, Raj Supe is a poet, storyteller and novelist, as well as a seeker and devotee of Sri Sitaramdas Omkarnath. An MBA by education, his career spanned advertising, research and creative consulting, before devoting his time to literature and spirituality. His works include Three No Trumps (novel), Sagarika Anusagarika [Echoes of Nine Rivers] (poetry), Pilgrim of the Sky (spiritual memoir), and translations of religious texts such as Cloudburst of A Thousand Suns and Jai Jai Ram Krishna Hari. He has also worked on film scripts with Ram Gopal Verma and Ashutosh Gowariker, and on plays with Makarand Deshpande.

Dr. Rabindra Kumar Nanda

An alumnus of IIT Kanpur, Tata Institute of Fundamental Research and Stanford University, Dr Nanda is also a National Science Talent Search Scholar. He holds five Patents and is a published author of 50 national and 52 international research papers.

Swarup Nanda

Swarup has over a decade and half’s experience in multiple business domains related to content. Prior to his entrepreneurial ventures, he has worked with a couple of MNCs in the media space. His passion for literature and books is his motivation for building Leadstart.