Ashwin Razdan is a global citizen who grew up in Bahrain, Oman, Dubai, Kuwait, India and the United States. He holds a Masters in Sociology, and a degree in Computer Science Engineering. He has worked for over a decade as a journalist, digital marketer and an award-winning digital marketer. In addition to several industry recognitions, he has been recognized by BW Business World magazine and Digital Marketer Asia as Digital Planner of the Year 2016. Ashwin is currently Vice President, IPG Mediabrands, and leads Coca-Cola India's Social Media Comman Center. He has also been a founding member of the Marketing Innovation Center, Dell Inc. and worked at Samsung India.
Ashwin has authored three widely-read books including the bestseller, New Media: Techniques and Trends, now listed as a recommended reference book by several universities.
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