Srividya Srinivasan

Entrepreneur. Brand Strategist. Creative and Communication Specialist. Future Trends Analyst. Author & Poet. Mentor


Sun Sign


Three things people don’t know about you?

If I am goofy and sarcastic around you it means I am very comfortable with you or want to be, I love cooking in general and usually cook a meal for others even strangers wherever I travel, I never travel out in the dark beyond 8.30 in the night by myself though I have traveled and worked across India in very remote places and the world thinks I am very bold

What’s your greatest fear?

Snakes, crossing busy roads and drowning

What is your greatest achievement?

"Retaining my zest and belief for life. Surviving many lives, doing many things, being many people, rising more times than I fell broken and still having a passion for life and a twinkle in my eye. To continue to be a person I can respect and love being. "

High point of your life?

Setting up my own company at 22 as a first gen entrepreneur with no mentors and to date still running my business for over 24 years, my first client who believed in me, the birth of my child, starting an orphanage and waiting for six months for the first child to join and its arrival, overcoming depression for good by self-healing, becoming a writer and a poet and performing my poetry in public, raising my child as a single mother, traveling solo to Bhutan for pleasure instead of work, following and powering every dream I ever had and making every one of them come true from self-belief, uncompromising integrity and resilience. Being blessed by the many kindred souls who have come my way just at the right time, the right way and added immense grace to my journey.

Low point of your life

Taking a train alone to get married leaving home, a huge wedding reception in my hometown without my family being there by my side, business sabotage by a family member without other family members standing up for me, depression over many years before healing completely, being cheated by my own office staff I mentored and trusted, winning a huge business deal during recession and having no one to clink a glass with to celebrate, domestic abuse both physical and verbal, searching for a safe place to stay in a crisis, raising a child alone, calling for help in the middle of the night in a medical crisis and being told to manage alone, being completely broke helping others and rebuilding life from scratch, closing the orphanage, rebuilding life many times over like nothing happened

Which living person do you most admire?

"I admire so many people for many, many aspects in them I lack. I admire myself for having walked in broken shoes through crazy journeys continuing to believe in the light. I am extremely grateful for being where I am now. "

Who is your favorite fictional hero?

Jay from my upcoming book 'Wooing Ms.CEO'

Who is your favorite fictional villain?

Duryodhana from Mahabharata

Who are your favorite authors?

Daphne Du Maurier, Thorne Smith, P G Wodehouse, George Orwell, Richmal Crompton, Oscar Wilde, Bill Bryson, Rudyard Kipling, Margaret Mitchell, Saki, Hermanne Hesse

What are your 5 favorite books of all time?

Three men on a boat, Rebecca, The Empty Space, Animal Farm, Chase the Moon, Just So Stories

Is there a book you love to reread?

The Art of looking Sideways

What are your 5 favorite movies of all time?

Cinema Paradiso, The Ship of Theseus , Kumblangi Nights, Wild Strawberries, Mind Walk, Nasir

One Superpower you wish you had?

Go back in time and choose things differently this time

Your epitaph would read? /Last line in your biography would be?

If I say this is the end, it must be.

If you had a time machine to take you back to any country and any time period, where would you choose to be for your childhood, adolosent , adult life and silver years?

My childhood would be in England, my adolescence in Spain, my adult life would be in other parts of Europe, my silver years in the Caribbean

If you could acquire any talent, what would it be?

Play music or sing

Which book you wish you had written ?

Animal Farm

When and where do you write ?

No particular pattern or place or time. Can write as and when I choose to zone myself or when the characters request to be written.

Silence or music?


One phrase that you use most often?


Do you have a writing ritual / superstition?

No. I don't. But, I write best when i have a private reading group to write to. It keeps me motivated.

What’s your guilty reading pleasure?

Children's books and comics.

Do you have one sentence of advice for new writers?

Tune in to the many lives within and around you in an immersive way. You will never see anything or anyone the same way you did before.

A free spirit with an exuberance for life, an unapologetic individualist who has blazed her own trail as an entrepreneur in media and communication, a lover of stories and words, cinema and travel, coffee and conversations, hers is a world of imagination, color, movement and stillness. More than anything, she is a believer of life, grace, wit, laughter, beauty and the human spirit.

Srividya Srinivasan is currently based out of Bangalore, INDIA.

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As an entrepreneur for over 26 years, she is the CEO of Rasters Media Integrated, a niche creative and strategy firm from Bangalore since 2000.
She has recently founded Jackpala Foods Private Limited, a FMCG venture totally committed to sustainable foods and all products related to the versatile Jackfruit.
She makes short films, documentaries. She has directed TV commercials in multiple languages and produced large projects for profiling Multinational companies in their corporate brand projection. She interviews and produces ‘Better Choices, Better World’.
She used to self-fund and run a home for underprivileged children called Kumara Nilaya that housed and educated children.

Why Srividya Srinivasan?

Srividya brings a wide variety of experiences as a woman and her profile ranges from being a businesswoman in the creative industry, an entrepreneur for over 26 years, a communication and creative strategist, a film director, to an author, poet, social worker and a single mother. She embodies self-empowerment.


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