Srividya Srinivasan

Entrepreneur. Brand Strategist. Creative and Communication Specialist. Future Trends Analyst. Author & Poet. Mentor


Sun Sign


Three things people don’t know about you?

If I am goofy and sarcastic around you it means I am very comfortable with you or want to be, I love cooking in general and usually cook a meal for others even strangers wherever I travel, I never travel out in the dark beyond 8.30 in the night by myself though I have traveled and worked across India in very remote places and the world thinks I am very bold

What’s your greatest fear?

Snakes, crossing busy roads and drowning

What is your greatest achievement?

"Retaining my zest and belief for life. Surviving many lives, doing many things, being many people, rising more times than I fell broken and still having a passion for life and a twinkle in my eye. To continue to be a person I can respect and love being. "

High point of your life?

Setting up my own company at 22 as a first gen entrepreneur with no mentors and to date still running my business for over 24 years, my first client who believed in me, the birth of my child, starting an orphanage and waiting for six months for the first child to join and its arrival, overcoming depression for good by self-healing, becoming a writer and a poet and performing my poetry in public, raising my child as a single mother, traveling solo to Bhutan for pleasure instead of work, following and powering every dream I ever had and making every one of them come true from self-belief, uncompromising integrity and resilience. Being blessed by the many kindred souls who have come my way just at the right time, the right way and added immense grace to my journey.

Low point of your life

Taking a train alone to get married leaving home, a huge wedding reception in my hometown without my family being there by my side, business sabotage by a family member without other family members standing up for me, depression over many years before healing completely, being cheated by my own office staff I mentored and trusted, winning a huge business deal during recession and having no one to clink a glass with to celebrate, domestic abuse both physical and verbal, searching for a safe place to stay in a crisis, raising a child alone, calling for help in the middle of the night in a medical crisis and being told to manage alone, being completely broke helping others and rebuilding life from scratch, closing the orphanage, rebuilding life many times over like nothing happened

Which living person do you most admire?

"I admire so many people for many, many aspects in them I lack. I admire myself for having walked in broken shoes through crazy journeys continuing to believe in the light. I am extremely grateful for being where I am now. "

Who is your favorite fictional hero?

Jay from my upcoming book 'Wooing Ms.CEO'

Who is your favorite fictional villain?

Duryodhana from Mahabharata

Who are your favorite authors?

Daphne Du Maurier, Thorne Smith, P G Wodehouse, George Orwell, Richmal Crompton, Oscar Wilde, Bill Bryson, Rudyard Kipling, Margaret Mitchell, Saki, Hermanne Hesse

What are your 5 favorite books of all time?

Three men on a boat, Rebecca, The Empty Space, Animal Farm, Chase the Moon, Just So Stories

Is there a book you love to reread?

The Art of looking Sideways

What are your 5 favorite movies of all time?

Cinema Paradiso, The Ship of Theseus , Kumblangi Nights, Wild Strawberries, Mind Walk, Nasir

One Superpower you wish you had?

Go back in time and choose things differently this time

Your epitaph would read? /Last line in your biography would be?

If I say this is the end, it must be.

If you had a time machine to take you back to any country and any time period, where would you choose to be for your childhood, adolosent , adult life and silver years?

My childhood would be in England, my adolescence in Spain, my adult life would be in other parts of Europe, my silver years in the Caribbean

If you could acquire any talent, what would it be?

Play music or sing

Which book you wish you had written ?

Animal Farm

When and where do you write ?

No particular pattern or place or time. Can write as and when I choose to zone myself or when the characters request to be written.

Silence or music?


One phrase that you use most often?


Do you have a writing ritual / superstition?

No. I don't. But, I write best when i have a private reading group to write to. It keeps me motivated.

What’s your guilty reading pleasure?

Children's books and comics.

Do you have one sentence of advice for new writers?

Tune in to the many lives within and around you in an immersive way. You will never see anything or anyone the same way you did before.

A free spirit with an exuberance for life, an unapologetic individualist who has blazed her own trail as an entrepreneur in media and communication, a lover of stories and words, cinema and travel, coffee and conversations, hers is a world of imagination, color, movement and stillness. More than anything, she is a believer of life, grace, wit, laughter, beauty and the human spirit.

Srividya Srinivasan is currently based out of Bangalore, INDIA.

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As an entrepreneur for over 26 years, she is the CEO of Rasters Media Integrated, a niche creative and strategy firm from Bangalore since 2000.
She has recently founded Jackpala Foods Private Limited, a FMCG venture totally committed to sustainable foods and all products related to the versatile Jackfruit.
She makes short films, documentaries. She has directed TV commercials in multiple languages and produced large projects for profiling Multinational companies in their corporate brand projection. She interviews and produces ‘Better Choices, Better World’.
She used to self-fund and run a home for underprivileged children called Kumara Nilaya that housed and educated children.

Why Srividya Srinivasan?

Srividya brings a wide variety of experiences as a woman and her profile ranges from being a businesswoman in the creative industry, an entrepreneur for over 26 years, a communication and creative strategist, a film director, to an author, poet, social worker and a single mother. She embodies self-empowerment.


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Debashis Biswas

With more than 15 years of experience in book sales and distribution, Debashis currently oversees Leadstart’s business activities in eastern India and neighbouring countries. He has previously worked with several leading book publishers and distributors.

Walid Jalal

Walid has 7 years experience in online listing & marketing Working in SEO firm & Publishing sector. He worked in a Restaurant as a Manager in Sharjah for two years. He loves cricket & cooking.

Jayati Sarkar

Jayati has been into literature studies and has pursued her Mphil in Australian Aboriginal Poetry from the University of Calcutta. She is an avid reader and her love for books has brought her to the field of Publishing. For years she has explored the other side of the book as a reader and now she works with Leadstart as the Senior Executive in the Editorial Department. Her work profile includes working closely with Authors, managing the projects from end to end and also working with national and international publishers for management of Secondary Rights.

Ashwini Jadhav

Ashwini has about a decade’s experience in design. She is a Master of Commercial Art, who has worked in the publishing and advertising sectors as a visualiser & designer. She was judged as the third best in the state, when she finished her foundation course in applied art. She is a practicing calligrapher in Modi Lipi (a script in the Marathi language) and is a Rangoli artist who has won several accolades in those domains. During the popular Ganesh Chaturthi festival, several idols of Ganesha in varying sizes get made, one the most important finishing touches to the idol is that of painting the eyes, which Ashwini has practiced to perfection and does it for hundreds of idols every year. In addition to the above, she is also a trained classical dancer, a national level Kabaddi player and loves cooking.

Ananya Subramanian

Graduation in journalism and love for books, led Ananya to take up a career in publishing. With her experience in the field, she has come to believe more and more in the power of stories and the people who tell them. She is a vegan and an animal-lover; and loves to dance, tend to her pet plants and often find solace in solo travelling.

T. Vijay Kumar

Vijay has over a decade’s experience in supply chain management working in India and the Middle East. He heads the production, supply chain and receivables management for Leadstart. Prior to his current role at Leadstart, Vijay worked in inventory management for five years, in Abu Dhabi.

Iftikar Shaikh

Iftikar has a decade & half years of experience across publishing and the banking sectors in the finance domain. He enjoys working on numbers and loves uncovering stories that the numbers tell. A fitness enthusiast, he loves trekking and travelling.

Maneesha Arun

Maneesha has an experience of over two decades in the content industry spanning over publishing, media and secondary rights business domains. She has a deep interest in psychology.

Mahendra Rawat

With more than a decade’s experience in book sales and distribution, Mahendra comes from a family immersed in the book trade. He worked with several book distributors and publishers before his current assignment with Leadstart.


With more than 15 years of experience in book sales and distribution, Debashis currently oversees Leadstart’s business activities in eastern India and neighbouring countries. He has previously worked with several leading book publishers and distributors.

Rajesh Krishnan

Rajesh comes with over 3 decades of experience spread over various business domains. He oversees Leadstart’s business development & sales across southern & western India, Sri Lanka and Middle-East. His hobbies include dancing, trekking and travelling

Pooja Dutt

Pooja has over a decade’s experience in operations, sales and people management in various business domains. She loves to interact with authors and helps them meet their publishing goals. She is fond of travelling & cooking.

Bhavika Bharambe

After completing her MBA in marketing, Bhavika has focused on roles that helped her to become an experienced marketing professional today. She has worked for brands from various industries; Educational, Tourism, Retail, Entertainment, Airlines, Banking and more. She loves to spend her time by reading books and listening to music.

Naina Solanki

Naina leads the project management and author support functions at Leadstart Publishing. She is fond of being abreast of the latest developments in technology and is a keen learner of the six sigma methodology. She loves reading and travelling.

Preeti Chib

Preeti has a decade’s experience in brand and communication management with most influential and innovative media companies. She is passionate about building brands by translating consumer insights into product innovations and campaigns. She is a compulsive reader and considers a day gone without some bit of reading a day wasted. She loves reading stories to her children every night. A lover of visual art, to delve a bit deeper into the same, she took up formal training for design as well.

Malini Nair

Malini is passionate about Literature and Business Management. After her MBA (Marketing) from St. Xavier’s, she took up roles that involved sales, marketing, costing, MIS etc. in multiple sectors like Banking, Insurance, E-broking, and even the Steel industry. Eventually, her passion for languages and books compelled her to re-route her career to literature. This led to a career break and a Masters Degree in English Literature; post which she took up a role at Wordit CDE & Leadstart, enabling her to work towards both her passions.

Chandralekha Maitra

With two decades of experience as a book publishing professional, Chandralekha began her career as a features writer and columnist, working with publications across India, before moving into book publishing full time, with India Book House. She received her training in editorial title management from Book House, London. Over the years she has worked with some of the finest publishing houses in India and overseas, and across genres and markets. She has also worked with Osian’s-Connoisseurs of Art, India’s first auction house, gaining in-depth exposure to research and publishing in the fine arts-antiquities-cultural heritage genres. Additionally she has had a parallel, specialist career in Human Resources, working at Group HR, Tata Group, among others. She continues to write, train and mentor in this domain as her publishing commitments allow.

Raj Supe

Aka Kinkar Vishwashreyananda, Raj Supe is a poet, storyteller and novelist, as well as a seeker and devotee of Sri Sitaramdas Omkarnath. An MBA by education, his career spanned advertising, research and creative consulting, before devoting his time to literature and spirituality. His works include Three No Trumps (novel), Sagarika Anusagarika [Echoes of Nine Rivers] (poetry), Pilgrim of the Sky (spiritual memoir), and translations of religious texts such as Cloudburst of A Thousand Suns and Jai Jai Ram Krishna Hari. He has also worked on film scripts with Ram Gopal Verma and Ashutosh Gowariker, and on plays with Makarand Deshpande.

Dr. Rabindra Kumar Nanda

An alumnus of IIT Kanpur, Tata Institute of Fundamental Research and Stanford University, Dr Nanda is also a National Science Talent Search Scholar. He holds five Patents and is a published author of 50 national and 52 international research papers.

Swarup Nanda

Swarup has over a decade and half’s experience in multiple business domains related to content. Prior to his entrepreneurial ventures, he has worked with a couple of MNCs in the media space. His passion for literature and books is his motivation for building Leadstart.