Siddhartha Choudhary – Chief Executive Officer, DestaGlobal

Sun Sign


Three things people don’t know about you?

1. That I secretly wish I was a superstar 2. That I could watch movies all day long 3. That I hate crowded places

What’s your greatest fear?

Losing my loved ones

What is your greatest achievement?

That my wife says she’s my biggest fan, even though we have been together for 15 years 

High point of your life?

Seeing my wife battle cancer and get stronger. It is a display of sheer determination and will power

Low point of your life

The year spent in diagnosis and then painful treatment.

Which living person do you most admire?

Two actually - my mother and my wife

Who is your favorite fictional hero?


Who is your favorite fictional villain?

Joker played by Heath Ledger

Who are your favorite authors?

Ayn Rand, Richard Bach, Joseph Heller, Enid Blyton, Stephen King, James Hadley Chase…

What are your 5 favorite books of all time?

Fountainhead, Catch 22, Jonathan Livingstone Seagull

Is there a book you love to reread?

Jonathan Livingstone Seagull

What are your 5 favorite movies of all time?

Jerry Maguire, John Wick, A few good men, The big fish,

One Superpower you wish you had?

To be able to fly

Your epitaph would read? /Last line in your biography would be?

A man who gave purpose to the life of millions

If you had a time machine to take you back to any country and any time period, where would you choose to be for your childhood, adolosent , adult life and silver years?

Childhood – US, adolescence – Tibet, Adult life – Switzerland, Silver years – traveling around the world

If you could acquire any talent, what would it be?

To perform magic

Which book you wish you had written ?

My next book, which I have been meaning to right for the last 9 years

When and where do you write ?

I hardly write these days. I do write poetry at times. No particular place. I just get into that zone at times…

Silence or music?


One phrase that you use most often?

Only rocket science, is rocket science.

Do you have a writing ritual / superstition?

Start early in morning and be at it through the day

What’s your guilty reading pleasure?

Asterix and Tintin

Do you have one sentence of advice for new writers?

Discipline and consistency is the key

With experience of almost two decades in leadership positions across global brands such as J&J and Monsanto as well as Indian market leaders such as social enterprise, WaterHealth International and leading agtech player, CropIn Technology, Siddhartha Choudhary is a name well known among those in the know of the agricultural sector. An alumnus of Indian Institute of Management, Ahmedabad, Siddhartha has several business firsts to his credit.
As Chief Marketing Officer at California-headquartered social business venture WaterHealth International, Siddhartha helped set-up and scale operations across multiple African countries and ran an award-winning marketing campaign which included scholarship programs for deserving children and supporting woman entrepreneurs to start their independent ventures in rural communities. This was followed by his role at CropIn, where as Chief Revenue Officer, Siddhartha doubled the topline and opened up and scaled international business in South East Asia and Africa.
Siddhartha has won several accolades over the years ranging from being among the 50 Most Influential Rural Marketing Professionals in 2017, to the 100 Most Influential Marketing Leaders in 2015. He is a key note speaker at multiple forums and is juror for various marketing awards for corporates and B-schools.
Siddhartha has done his Bachelor in Marine Engineering from Marine Engineering and Research Institute, and is now based out of Mumbai, leading DestaGlobal, a leading AgriTech startup focused on using technology to bring the farmers, dealers and agri manufacturers on a single platform where they can avail of multiple products and services at the right price and time and knowledge thereby creating a win-win for everybody in the agri-input ecosystem.

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