Paresh P.Ajmera

I have always been driven more by a sense of purposefulness and less by my instincts, impulses, urges. Unlike animals, like a Social Animal.


Sun Sign


Three things people don’t know about you?

Which God’s image I like most. Do I have any habit not going into the realm of addiction? Why I do not use any proper nouns for criticism but use them only for inspiration?

What’s your greatest fear?

Fear of uncertain events and incidents which come as a surprise and against my planning.

What is your greatest achievement?

To develop an ideology in life that strikes a perfect balance between attachment to and detachment from anything, any place, any human being including myself and of course any other ideology.

High point of your life?

Waking up after a sound sleep.

Low point of your life

Not getting sufficient sleep.

Who is your favorite fictional hero?

James Bond

Who are your favorite authors?

Erle Stanley Gardner, P.G.Wodehouse, Robin Sharmato name of few.

One Superpower you wish you had?

Travelling at the speed of light.

Your epitaph would read? /Last line in your biography would be?

My death has created a little more room for humanity to thrive and survive

If you had a time machine to take you back to any country and any time period, where would you choose to be for your childhood, adolosent , adult life and silver years?

Any country with a pleasant weather. Because weather is the most precious and the most natural asset of any country for creative minds of writers and also all other human beings.

If you could acquire any talent, what would it be?

To communicate with as many people as possible simultaneously.

When and where do you write ?

In my office at any time during office hours. I am a self-employed software professional and always in front of my computer. And since as time passes, writing is taking over my software profession, you can also call my office “factory of thoughts” where I manufacture my ideas of writing.

Silence or music?

Music, of course.

One phrase that you use most often?

You can enjoy your identity at any time, any where, under any circumstances and with people of any kind.

Do you have a writing ritual / superstition?

None. I am a purposeful writer and not an impulsive writer. In fact, writing to me is being honest with my feelings generated in my own personal life which is like that of any happy and healthy individual wanting to lead a happy and peaceful life.

What’s your guilty reading pleasure?

I do not indulge in any such pleasure. I indulge only in pleasures which I never feel guilty about or to put it more politically correctly, I never feel guilty in my reading pleasures. To make me reveal more, you will have to get personal with me or discuss my book with me.

Do you have one sentence of advice for new writers?

Socialize as much as possible in real life and on social media without being an introvert and connect your experiences in real life with your writings.

Born and brought up in Chennai, India, with education in Chemical Engineering from Anna University, Chennai, and Software Development from NIIT, Chennai, Paresh P Ajmera is a self-employed computer software developer at Chennai, India. He is good at understanding and explaining different human perceptions as a system in an extremely logical and practical manner. Paresh is a complete family man with a son and a daughter. The author has written this book with a lot of awareness of any modern materialistic society and the weaknesses of religious leaders to explain the same completely and practically. With attendance in places of worship being mostly social obligations, with the strict dictates of any success-driven materialistic society of today and with psyches of today’s readers shaped by “god-daring” books, religious books offering practical and mundane solutions, popular philosophy, general psychology and self-help books of contemporary world, the author is visible in this book as a crusader for enjoyment of human identity in a selfish yet moral manner. Also, things which disturb or affect individuals or mass psychology of humanity in any manner or constrain their philosophical viewpoints have always been and will remain his source of inspiration in his career. Paresh Ajmera’s abilities to write this book are primarily because of his being brought up in India (the East) and his exposure to the Western world through movies, literature and news. In India, every move of our lives is measured by traditions (religious or social or legal or whatever) which according to Paresh is quite dictatorial and less liberating. And in the West, every move of life is measured by one’s success and uniqueness (be it psychological, philosophical, cultural, materialistic or just novel). The only weakness in any success-driven and materialistic society is that people do things beyond their psychological, physical and moralising powers, thanks to their never-ending race for success and materialism. Thus, this book acts as a bridge connecting and compromisingly merging the thoughts of the West and the East. And since his own roots are in Jain religion, his non-parochial, secular and humane approach to the concept is highly visible in this book.He has been greatly influenced by the richness of English language and its impact on human thought processes and societal happenings. He has feelings and thoughts like any common but modern man, woman or teen interested in societal and materialistic living infused by spiritual leanings. Paresh likes to share such thoughts and feelings with every human being. He has never aimed to be any authoritative figure. The best way to describe him is a “Watch-man” of humanity (an observer and a reporter of contemporary personal thoughts and cultures of human beings inspiring them to be as evolutionary as possible and self-protectors and celebrators of their own individual identities).

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Debashis Biswas

With more than 15 years of experience in book sales and distribution, Debashis currently oversees Leadstart’s business activities in eastern India and neighbouring countries. He has previously worked with several leading book publishers and distributors.

Walid Jalal

Walid has 7 years experience in online listing & marketing Working in SEO firm & Publishing sector. He worked in a Restaurant as a Manager in Sharjah for two years. He loves cricket & cooking.

Jayati Sarkar

Jayati has been into literature studies and has pursued her Mphil in Australian Aboriginal Poetry from the University of Calcutta. She is an avid reader and her love for books has brought her to the field of Publishing. For years she has explored the other side of the book as a reader and now she works with Leadstart as the Senior Executive in the Editorial Department. Her work profile includes working closely with Authors, managing the projects from end to end and also working with national and international publishers for management of Secondary Rights.

Ashwini Jadhav

Ashwini has about a decade’s experience in design. She is a Master of Commercial Art, who has worked in the publishing and advertising sectors as a visualiser & designer. She was judged as the third best in the state, when she finished her foundation course in applied art. She is a practicing calligrapher in Modi Lipi (a script in the Marathi language) and is a Rangoli artist who has won several accolades in those domains. During the popular Ganesh Chaturthi festival, several idols of Ganesha in varying sizes get made, one the most important finishing touches to the idol is that of painting the eyes, which Ashwini has practiced to perfection and does it for hundreds of idols every year. In addition to the above, she is also a trained classical dancer, a national level Kabaddi player and loves cooking.

Ananya Subramanian

Graduation in journalism and love for books, led Ananya to take up a career in publishing. With her experience in the field, she has come to believe more and more in the power of stories and the people who tell them. She is a vegan and an animal-lover; and loves to dance, tend to her pet plants and often find solace in solo travelling.

T. Vijay Kumar

Vijay has over a decade’s experience in supply chain management working in India and the Middle East. He heads the production, supply chain and receivables management for Leadstart. Prior to his current role at Leadstart, Vijay worked in inventory management for five years, in Abu Dhabi.

Iftikar Shaikh

Iftikar has a decade & half years of experience across publishing and the banking sectors in the finance domain. He enjoys working on numbers and loves uncovering stories that the numbers tell. A fitness enthusiast, he loves trekking and travelling.

Maneesha Arun

Maneesha has an experience of over two decades in the content industry spanning over publishing, media and secondary rights business domains. She has a deep interest in psychology.

Mahendra Rawat

With more than a decade’s experience in book sales and distribution, Mahendra comes from a family immersed in the book trade. He worked with several book distributors and publishers before his current assignment with Leadstart.


With more than 15 years of experience in book sales and distribution, Debashis currently oversees Leadstart’s business activities in eastern India and neighbouring countries. He has previously worked with several leading book publishers and distributors.

Rajesh Krishnan

Rajesh comes with over 3 decades of experience spread over various business domains. He oversees Leadstart’s business development & sales across southern & western India, Sri Lanka and Middle-East. His hobbies include dancing, trekking and travelling

Pooja Dutt

Pooja has over a decade’s experience in operations, sales and people management in various business domains. She loves to interact with authors and helps them meet their publishing goals. She is fond of travelling & cooking.

Bhavika Bharambe

After completing her MBA in marketing, Bhavika has focused on roles that helped her to become an experienced marketing professional today. She has worked for brands from various industries; Educational, Tourism, Retail, Entertainment, Airlines, Banking and more. She loves to spend her time by reading books and listening to music.

Naina Solanki

Naina leads the project management and author support functions at Leadstart Publishing. She is fond of being abreast of the latest developments in technology and is a keen learner of the six sigma methodology. She loves reading and travelling.

Preeti Chib

Preeti has a decade’s experience in brand and communication management with most influential and innovative media companies. She is passionate about building brands by translating consumer insights into product innovations and campaigns. She is a compulsive reader and considers a day gone without some bit of reading a day wasted. She loves reading stories to her children every night. A lover of visual art, to delve a bit deeper into the same, she took up formal training for design as well.

Malini Nair

Malini is passionate about Literature and Business Management. After her MBA (Marketing) from St. Xavier’s, she took up roles that involved sales, marketing, costing, MIS etc. in multiple sectors like Banking, Insurance, E-broking, and even the Steel industry. Eventually, her passion for languages and books compelled her to re-route her career to literature. This led to a career break and a Masters Degree in English Literature; post which she took up a role at Wordit CDE & Leadstart, enabling her to work towards both her passions.

Chandralekha Maitra

With two decades of experience as a book publishing professional, Chandralekha began her career as a features writer and columnist, working with publications across India, before moving into book publishing full time, with India Book House. She received her training in editorial title management from Book House, London. Over the years she has worked with some of the finest publishing houses in India and overseas, and across genres and markets. She has also worked with Osian’s-Connoisseurs of Art, India’s first auction house, gaining in-depth exposure to research and publishing in the fine arts-antiquities-cultural heritage genres. Additionally she has had a parallel, specialist career in Human Resources, working at Group HR, Tata Group, among others. She continues to write, train and mentor in this domain as her publishing commitments allow.

Raj Supe

Aka Kinkar Vishwashreyananda, Raj Supe is a poet, storyteller and novelist, as well as a seeker and devotee of Sri Sitaramdas Omkarnath. An MBA by education, his career spanned advertising, research and creative consulting, before devoting his time to literature and spirituality. His works include Three No Trumps (novel), Sagarika Anusagarika [Echoes of Nine Rivers] (poetry), Pilgrim of the Sky (spiritual memoir), and translations of religious texts such as Cloudburst of A Thousand Suns and Jai Jai Ram Krishna Hari. He has also worked on film scripts with Ram Gopal Verma and Ashutosh Gowariker, and on plays with Makarand Deshpande.

Dr. Rabindra Kumar Nanda

An alumnus of IIT Kanpur, Tata Institute of Fundamental Research and Stanford University, Dr Nanda is also a National Science Talent Search Scholar. He holds five Patents and is a published author of 50 national and 52 international research papers.

Swarup Nanda

Swarup has over a decade and half’s experience in multiple business domains related to content. Prior to his entrepreneurial ventures, he has worked with a couple of MNCs in the media space. His passion for literature and books is his motivation for building Leadstart.