Manoj (Vaz) Ramchandran

A Keralite, born and brought up in the middle-class housing board colonies of Chembur in central Mumbai, Manoj (Vaz) Ramchandran overcame a chequered childhood and founded Touché Communications Pvt. Ltd, a totally creative -centric Ad Shoppe in 1991 at the ripe old age of 25. ‘Tinsel’ was his childhood dream but the deadlines and pressures of the advertising industry and the burgeoning responsibility of raising a son as a single father kept him from devoting time to it. Now that his son, Shlok Ramchandran, is 22 and an international badminton player, he finally made time to convert his dream into black and white. After all, we all dream in black and white they say. Some literally.

Sun Sign

Virgo

Three things people don’t know about you?

Have an IQ of 169, am an atheist who believes in the necessity of God, have written more than 5000 ads

What’s your greatest fear?

Being human

What is your greatest achievement?

Being loved by many

High point of your life?

I am always on the level

Which living person do you most admire?

No living person. Oscar Wilde.

Who is your favorite fictional hero?

Sherlock Holmes

Who is your favorite fictional villain?

Professor James Moriarty

Who are your favorite authors?

Joseph Heller, Harper Lee, Ken Kensy, Oscar Wilde, Somerset Maugham

What are your 5 favorite books of all time?

Catch 22, To Kill A Mocking Bird, One Flew Over The Cuckoo’s Nest, Seven Deadly Sins, Gone With The Wind, The Godfather

Is there a book you love to reread?

Catch 22

What are your 5 favorite movies of all time?

The Godfather, Goodwill Hunting, 3 Idiots, One Flew Over The Cuckoo’s Nest,, A Few Good Men

One Superpower you wish you had?

To de-materialize the world

Your epitaph would read? /Last line in your biography would be?

Never lived. Never dies. Habited this soul cage from 1965 to 20—

If you had a time machine to take you back to any country and any time period, where would you choose to be for your childhood, adolosent , adult life and silver years?

I can make the best of any time, era or age

If you could acquire any talent, what would it be?

I am talented enough

Which book you wish you had written ?

Catch 22

When and where do you write ?

In the most unlikely places

Silence or music?

Depends on my mood

Do you have one sentence of advice for new writers?

Feel what you write. Write what you feel.

A Keralite, born and brought up in the middle-class housing board colonies of Chembur in central Mumbai, Manoj (Vaz) Ramchandran has written Tinsel from first-hand experiences. He started his career as a copywriter in Sam Balsara’s Madison Advertising in 1989 but soon realised that he had an independent line of thought and could not be forced to toe a line. Hence he founded Touché Communications Pvt. Ltd, a totally creative-centric Ad Shoppe in 1991 at the ripe old age of 25. Today Touché is 23 years young and Manoj as Chairman & Managing Director holds 100% stake in the company. ‘Tinsel’ was his childhood dream and he had written the first few chapters more than 20 years ago. But the deadlines and pressures of the advertising industry and the burgeoning responsibility of raising a son as a single father kept him from devoting time to it. Now that his son, Shlok Ramchandran, is 22 and an international badminton player who trains in Pullela Gopichand Badminton Academy in Hyderabad and day to day running of the agency is handled by experienced managers and executive officers, he finally made time to convert his dream into black and white. After all, we all dream in black and white they say. Some literally.

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