Brand Cliches

By Raman Kalia

Brand Cliche is a gentle reminder to the harassed marketer regarding the purpose of his products and how to build his brands. It has been inspired by the truths known to all marketers and brand leaders, yet forgotten by many practitioners. This is not a textbook. Its visual pages pose questions. The answers lie with the brand owners themselves.The world of brands has been shaken. Pundits are questioning the very existence of brands which seem to confuse the consumer’s understanding with jargon and ploys.

Raman Kalia
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Brand is about replacing doubt with lifelong trust. But today, consumers prefer to trust andturn to other consumers for real information because the dependency on organisations and their brands to share such knowledge is at an all time low.This book helps you discover whether you have an enduring brand or just another product in the marketplace which is here today and gone tomorrow.