“The book ‘63 Rejections,’ is aimed at a demographic catering to all ages and professions. It describes my journey in setting up a self-sufficient and bootstrapped venture—Ethereal Machines. It speaks of the chucklesome, tense, nervous, and dejected moments in setting up the startup.
Engineering students have been engulfed in the fire of the desire of establishing their own startup. The true entrepreneurial spirit drives a lot of them, but a huge chunk wants to take this route purely for acquiring fame and money. In this rat race, there are, a lot of casualties. The biggest casualty belongs to the category of ideas, which aren’t deep-rooted in the virtual-platform-based service providers’ foundation. Several graduates are reluctant to venture into other fields because of the deficit of the short route to media coverage and a quick buck.
I write this book at a time when the startup culture is abundant and defines a new pop culture. The book paints a picture for engineering graduates, who are looking to venture into fields apart from coding, about the difficulties that they will face. It also speaks about the boundless joys one experiences after breaking even and setting up a sustainable endeavor, and the new challenges that show up at their doorstep. It’s not just for engineering graduates; the book also caters to the mindset one requires to begin any kind of venture.”