India Grassroot Network (IGN)

Jan 24, 2011 by

This network is exclusive to Leadstart, having been built by the organisation. Pursuant to its goals of functioning as an industry leader, Leadstart pioneered a completely new channel in book distribution by converting stores that do not sell books. The idea behind IGN is to sell books at high traffic points and keep titles relevant to the environment. The inventory displayed at these stores is usually just 4-10 titles. Example: a flower/candle vendor at a temple/church/mosque selling Leadstart’s mythological/religious/spiritual titles; or a medical store selling Leadstart’s health and fitness titles. At present, Leadstart has 400 IGN stores in Mumbai, Pune and Hyderabad. IGN sells books across various outlets from Coffee Shops to college Canteens, from Beauty spa and saloons to gyms and health clubs, from cyber cafes to convenience stores, from hospitals and clinics to wine shops. If there is a place which is visited by people we have a book to sell there. The network is now being expanded across India to all major towns and cities.

For individuals and Business Owners –  start your IGN Mini-Bookstore now!

If you think you have the flair to sell books and have either the space at your own store or access to space/s, you could join the bandwagon right away.

To start, all you need is a security deposit of INR 10,000 (fully refundable) and access to space/s which have high footfalls. We will provide you with everything else – from a choice of the best books (from Leadstart as well as other Publishers), accounting and billing support, marketing, sales training, and getting your business kick-started.

For Book Publishers and Distributors – start selling your books via IGN!

Leadstart is interested in distributing special interest books through its unique IGN network. We welcome other Publishers and Book Distributors for discussion on this option. Go beyond conventional retailing into mini-retailing. via Leadstart’s IGN network -Focused, Smart, Effective!

You can also write to us at: ign-revolution@leadstartcorp.com